Big Brand Logo Evolution

I came across this link last night and I was struck by two thoughts.

The first and most obvious is that our most iconic brand logos are rarely what they once were – even those who build on their continued heritage. Ford for example has an “old” looking logotype but it is in fact an invention of later years.

The other point that struck me is that my knowledge is incomplete. I did not know about Apple’s first logo – and what a funny world it would be if this was what every logo we did was compared to this. I also did not know that some brands have changed their logo because when I think of their brand I think of their old logos. This is the same for most brands and most consumers. Kodak for example is engraved in time with the yellow and red square.

The stories that go with these logos I find interesting. Audi’s rings are the most visual example of a corporate story made manifest. But Apple too shows how a logo moves with the times and our perceptions. The shell evolution – I am willing to bet the most expensive excercise on the page – is the most subtle.


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The Phenotypers!

On Monday BT let us down once more, and we have to decamp from the office to my House. Tilly (age 5) was off school for the day and drew pictures of us all.

I (Sam) am the Daddy. And No we are not sure why Tom is a Mexican in a yellow dress.

Thanks Tilly!

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Just for fun

I just found this simple but pointless website http://turnyournameintoaface.com. Type your name in and the site will generate an avatar for you. I just had a go and I have to say the resemblance is uncanny!

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404 Not Found

I just stumbled across some interesting 404 Not Found pages and they reminded me that we worked on a 404 not found campaign at Lateral.net 10 years ago now! Sadly, I don’t have any links to these ads which is a shame.
Why not make a dull 404 not found page on your website a bit more useful. A well designed 404 page can keep your visitors on your website and if you’re clever you can direct a user to other sections of your website by communicating why a particular page cannot be displayed and where they can go next. This will give them a chance to have a look at other content and eventually find what they were looking for in the first place.
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Blade Runner 2019

It’s that time of year to watch what must be the best movie ever made – Blade Runner. But every time I see this movie I reflect on the fact that we are still some way off the future as imagined in my youth. Blade Runner, made in 1982, is set in Los Angeles in 2019. As with any futuristic film it is impossible to predict the future technologies, but twenty odd years later, let us see where we are at.

So obviously we are not flying around in plane cars, which is a shame. Also we are not all pining to fly off to outer space colonies – with Earth left with the dregs of society. Nor, just yet, has LA degenerated into a  dark rainy environment as envisaged by Ridley Scott (In the film it is not clear if all the action happens at night, or this is a permanent weather state). Annoying ads in the sky has been done, though we have better ways of selling to each other and the prediction that the “Future is old” is in many cases more real than the shiny new world imagined in the 60′s.

The biggest hole as far as the film is concerned vs today is the androids themselves. Even in ’82 it was clear that computers were becoming great at many many tasks and would take over our lives – the Apple Mac was released in the same year. But realism and human-like qualities have proved nigh on impossible to match. The more we know about the human brain and consciousness the more surprising it all seems. On the flip side our computers and their power as well as the graphics we take for granted and their absolute saturation in our culture are equivalent to the skin-jobs of Blade Runner.

We have seven years to perfect space travel, colonise other worlds, perfect human-like robots and ruin the environment. One out of four is quite poor, so let us get cracking.

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