Category Archives: Design

Compare brands

Posted on May 11, 2011 by Sam

Here is an interesting little concept, by JWT. Create little characters based on brands, a bit like Top Trumps. Continue reading →

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4 Years of random Stuff

Posted on April 7, 2011 by Sam

Every agency, small or large, gets behind with their creds and presentations.
So it is that time for us Phenotypers to collate everything we have done over the last 4 years into one document, and then split out into relevant sections, be it commercial, branding, design or viral games. Usually we customise the presentation for each presentation. Continue reading →

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Big Brand Logo Evolution

Posted on November 25, 2010 by Sam

The first and most obvious is that our most iconic brand logos are rarely what they once were – even those who build on their continued heritage. Ford for example has an “old” looking logotype but it is in fact an invention of later years. Continue reading →

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