Here is an interesting little concept, by JWT. Create little characters based on brands, a bit like Top Trumps.
http://www.brandtoys.com
A great idea and it will be shown across the land in marketing meetings and brand show and tells. For me its a start but we need more in two key ways. Firstly, the social aspect of this is great in that like Wikipedia it is the users rather than brands that have the say. So realtime trending built in has got to be the way forward. Secondly, we have comparison so let us take this further – fights like TheMostAwesomeThingEver or battle bots have got to be in the future. Now that would be a site!
